Top 5 Things Your Landscaping Website Should Have

Landscaping is all about shaping and maintaining an outdoor space into something pleasant. The job demands an understanding of aesthetics and a keen eye for design and style. It is the kind of work you cannot help but show off, especially when you've made a difference.

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Landscaping is all about shaping and maintaining an outdoor space into something pleasant. The job demands an understanding of aesthetics and a keen eye for design and style. It is the kind of work you cannot help but show off, especially when you've made a difference.

The visual nature of the job sets landscaping apart from other home services. Why shouldn't your landscaping website advertise that fact? Following are the top 5 things your landscaping website should have to attract leads and close sales:

  1. Show the Difference Most landscaping services make the mistake of including only the results of their labor on their website. While hiring a professional photographer to help you with the portfolio is smart, they should cover all aspects of your work. Take your customers on a journey and let them sneak a peek behind the scenes. Your customers want to know whether you'll be able to transform their outdoor space just like others. They look at their desolate garden, thick with dead foliage and crawling with algae, and wonder if you are skilled enough to help a lost cause. You help your customers connect reality with a beautiful dream by uploading pictures of your projects before and after work. In a way, you are giving them hope that if you've made it happen for others, you can also make it happen for them.

  2. Details About Services Almost all landscaping services offer more than one service, and all of them are extensive in their application. Be it leaf removal in the fall season or the setup of an irrigation system, every service needs to be introduced to your customers with all their complications. Not everyone knows what their garden needs to look aesthetically pleasing; you can help them understand the needs of their outdoor space by providing additional information about your services. You might already have listed your services on your website, but we suggest dedicating separate pages to them. Each service page should include what it is, who can benefit from it, and how it works. Additionally, you can use pictures of your previous work to drive your point home.

  3. Pricing Estimate Calculator Price estimates are the tricky bit of the landscaping business. The job is strictly case-based, so it's hard for most landscaping businesses to provide a price estimate. Still, if you enlist the help of an efficient website building service, you can find a way around the specifics of the problem. You can ask your website building service provider to include a simple calculator to provide price estimates to your customers. The calculator should factor in the materials, area per square foot, and type of service to calculate the price estimate. The calculator may sound complicated at first, but it's easy to use and far better than providing a wide range of estimate that doesn't help your customers in any case.

  4. Share Your Previous Work Landscaping is a job distinguished by its beautiful results from other home services. Unlike a plumber or an electrician, landscapers can present their job as exciting. It will be a shame if you don't entice your target audience with breathtaking sceneries and serene lounging space. Your past work is a testament to your skills and work ethic, and a positive word from your clientele is worth all the bragging. Customers are always eager to know more about your business and will never pass on an insight that can help them decide. Share the best of your work with your audience, allowing them to trust your skills. No one likes to be deceived, so keep your testimonials real and organic. Anyone who has been on the internet for a while knows not every review online is authentic or unpaid. Anonymous reviews or those with random names are bound to rub your customers the wrong way. Include names, locations, pictures of the client, and the work you've done for them in your testimonials. When you do a good job for someone, chances are they won't mind endorsing your business with a few words and clicks. You can always highlight the variety in your work in this section. You may have only mentioned pruning and hedging in the list of services you provide, but there can always be something that sets you apart from your competitors. Maybe, you are good at water systems and lighting features, or maybe you know your skills are rooted in zero-scaping. Advertise what makes you stand out and lock those sales at every opportunity.

  5. Add a Social Media Gallery A camera is a powerful tool for a landscaping business as it captures the essence of your job in all its vibrancy. The appeal of your job lies in the visuals it carves out of ordinary scenes and morbid backgrounds; you need to weaponize that effect and use it to attract your target audience. Customers spend more time on photo galleries than anywhere else on your website. Sometimes, your gallery even becomes a deciding factor for customers to either pass on your services or close the deal. Why choose social media gallery over a website gallery? Social media gallery gives your customers direct insight into your presence on other platforms. It is designed to be updated in real-time as per the new trends and posts and makes it easy for you to coordinate between your website and social media. You don't want to hire a web designer whenever you want to add new pictures to your gallery. Make things easy for yourself and your customers by choosing a long-term solution.

Takeaways: A landscaping website cannot do without professional photography, social media gallery, and before and after photos. These things play to the visual value of a landscaping business and are key players in boosting your sales. Half of what you do relies on how you present your work. The rest is handled by the basics of every website, i.e., contact information, details about services, testimonials, and call-to-action.

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