Woodworking is the kind of creative art that requires precision and technical insight. To close sales, you need to do two things: establish yourself as an expert in the field and entice your potential customers with functional yet aesthetic end results.
Website designs differ depending on the nature of your business and service type. You must stick to your niche and unique aspects to create a narrative that matches your business model.
Scroll down to see the 6 essentials your woodworking website should have to own its narrative!
Easy to Navigate Interface
The interface of a website is nothing like a woodworking project. You cannot carve intricate details on its header, paint it something vibrant or polish it to shiny perfection. While your website can reflect the aesthetic of your job, it can never emulate reality.
You must make your website user-friendly. For that, you must keep the clutter and layout details to a minimum.
Choose a website design that matches the ambience of your art and is in perfect harmony with the content of your website.
Don't try to copy someone else's website. Own your unique narrative.
Caution: Don't make your own website.
You might be tempted to put your talents to work, seeing the resources available online but sometimes stepping back is the wise thing to do. We suggest looping in a website-building service that knows the tricks of the trade and can use your perspective to match customer demands.
A website-building service with a fast and easy-to-use setup that provides e-commerce convenience should be your first choice!
Customers spend an awful lot of time browsing through galleries and often decide to shake hands with a service based on the quality of their pictures. There is no denying that pictures taken from certain angles or under certain light can make even the most ordinary things look pretty. And that's the value a professional photographer brings to your woodworking business.
Your website must have a hero picture advertising your best work on the homepage. It should also have videos to show what went into those projects and how they came to be. Your work has an artistic value and visual appeal; use that to your advantage by showing it on your woodworking website.
Detailed Service Catalogue
A website, woodworking or not, cannot do without a catalogue. You need an easy-to-navigate catalogue to direct your customers to additional information about your services and business. This is where you'll have to employ the means of a web-building service and its setup to decide the placement of your pictures and content.
As a woodworker, you might want to play with different designs and typography, but sometimes, efficiency lies in simplicity.
You can add a slideshow catalogue with brief captions to introduce your service and projects to your target audience.
We suggest using the standard typography fonts that are easy to read to communicate with your audience.
Testimonials & Customer Reviews
The conversion rate of service-based businesses relies on proving their skills. Anyone can make tall claims about the finesse of their work and professionalism, but without endorsement, none of those claims will yield results.
Your website is a marketing tool that helps you reach your target audience and close sales. Just saying what you can do might not be enough to convince your customers. You need to make them trust you, and that's possible only when you have others to back your claims.
You can make your woodworking business look credible by adding customer reviews to your website. When you show the names and locations of reviewers, you establish a transparent venue for your potential customers to probe and investigate.
As a creative arts business, your work will likely to end up in a famous person's house or at a local hot spot. If not, there is always the chance of some interior designer using them in their catalogue. Every mention of your work outside your advertising space proves the quality of your work. You should include all of it on your website to boost your sales.
Contact Information & Social Media Handles
Imagine you've managed to convince your audience about the value of your expertise but left them with no contact information. All that hard work you've put into keeping a lead on your website will go to waste if a guaranteed conversion fails.
A website without contact information is a shop without a salesperson. There is no one answering your customers' queries, helping them through the process and telling them where to go to make their purchase. In a way, you've sold your services to your audience, but they have no idea what to do next.
Make your business accessible to your audience by putting your contact information where they can see it clearly.
Link your social media to your website to diversify the streams of information your customers can access.
An efficient website building setup will allow you to incorporate social media into your catalogue. This way, your website will update automatically as the new trends roll in.
An Enticing Call-To-Action
You are using a digital platform to establish your online presence, reel in leads and close sales, but your audience will not be incentivized to use your services without a call-to-action.
Your website is marketing your business, and you are going through the pain of managing it just so you can unlock opportunities.
Why skip on call-to-action when you are so close to the goal?
An efficient website has the power to do half the work for you by marketing your business and closing sales on your behalf. Utilize the white space on your woodworking website wisely and weaponize its various aspects to reach your audience and boost sales!