The online market space offers a lot of opportunities for home service businesses to expand and reach their target audience. Considering the physical limitations and time constraints a service-based business has to deal with, it is only reasonable for you to localize your audience and promise particular and measurable results. For that, you need a website.
You can't possibly sell your business by handing out flyers and giving a sales pitch.
Because that's just not efficient.
The digital world has opened doors to boundless marketing and advertising. When your customers have a plethora of information on the tips of their fingers, you need to mend your ways to meet their demand.
Sure, word of mouth can work wonders for a home service business, and you might be thrilled to be the talk of the neighborhood, but there is more to digital marketing than that. In a world where every other person is online, searching for better alternatives, the possibilities of making your mark are endless.
By going online, we don't mean hopping on social media; you need a website to show your credibility. Your customers have moved on to greener pastures and expect you to do the same. You might think you are doing some good by not participating in the rat race, but keeping yourself offline is only limiting your growth.
The World Is Online, And So Should You!
People have always believed in what they see, and your customers are no different. If they are looking for the services you offer, they'll go online to run a query instead of calling you or visiting you in person. They want to know about your services, pricing, hours of operation, and everything else, wherever and whenever they want.
They are online, and so are your competitors; why aren't you?
The modern-day consumer is informed, aware, resourceful, and quite judgemental. They'll crawl the internet for reviews and alternatives, hoping to land the best bang for their buck. They have become accustomed to convenience and flexibility, and you are bringing yourself down a notch by robbing them of both.
Still not convinced? Scroll down to see how a website can help your home service business:
Helps You Introduce Yourself
Gone are the days when a business card was the only way to ensure a follow-up from someone. Your website will help you introduce your service-based business to your customers in a concise manner, leaving no room for ambiguity and error. You can further expand your introduction by detailing your services and how each of the services can help them.
Helps You Legitimize Your Home Service Business
Your online presence helps tells your customers to understand who you are, what you do, and how you can help them. They want you to advertise your credibility and be ready to take accountability if things go awry! You might think your social media presence should be enough to bridge the gap between you and your target audience, but that's not true!
Anyone with an email can go online and make tall claims at the cost of nothing. It's when you invest in your home service business by buying a legitimate domain, paying for website designers and SaaS tools, and making an effort when customers see you as trustworthy.
Helps You Advertise Your Home Service Business
Whatever you put on your website mirrors your business model, values, vision, or mission. Your website's content is painting a picture of you for your customers. It's the first thing your customers will see when they search for your business or related keywords. By employing the right SEO techniques and online marketing strategies, you can improve your SERPs ranking, which is an endorsement in itself.
You can always add your previous work and customer reviews online to create a good opinion about yourself in public. Because even if someone doesn't avail what you are offering, they can still refer to your someone else!
Helps Your Home Service Business Close Sales
Unlike a physical product that can be bought and used within a fixed time period, a service-based business model gambles on its time. Customers don't care whether you are bending over backwards to get the job done. They bought the service, and now you have to deliver!
Sometimes all the hours in a day are not enough for you to finish the job, so make amends on some fronts and skim on quality.
But the alternative is more beneficial for your business.
Your website is not only a marketing tool but your sales partner as well. It will hold the fort on your behalf, even when you are offline, and provide your audience with the necessary information. The longer a customer stays on your website, the higher the chances of them signing up for your services.
In a way, your website does half the work for yourself by being available to your customers year-round and 24 hours a day. Taking your home service business online will help you lock opportunities and jobs when you are done with your previous one.
Evidence of Your Quality Work
A picture is worth a thousand words. If you have a website, don’t load it up with words upon words of your great work and amazing service. Upload a gallery of successfully executed projects and let them do the talking for you.
The best advertising is word of mouth. The translation of this on a website would be testimonials from satisfied customers who will vouch for your excellent service and trained staff. This also personalizes your website and adds a human element to your business.
A website is essential for home service businesses because they are localized services and need all the exposure they need to beat their competition. When you invest in a website, you are hiring a sales rep, an advertising agency, and a marketing specialist all rolled into one. Additionally, you are sharing your burden with a program that doesn't eat, sleep or complain and is at your service all the time.
It can't get better than this!
Click here to use our SaaS tool to create your website now!